Kentucky Fried Chicken has jumped off the deep end in recent times, and today’s events can most definitely confirm this. Whether it’s the rising poultry competition from McDonalds and Chick-Fil-A, constant criticisms lately about its products, or its dying reputation as the best quick service chicken out there, KFC really isn’t what it used to be. Before it was a must for anyone desiring good fried chicken, nowadays however despite a change in image, it’s become an overpriced hassle. When you have incredibly delicious places like Chick-Fil-A that offer plenty of healthy options (and offer a much better advertising campaign) or places like McDonalds that offer a hefty snack wrap at barely over a dollar, KFC’s powerhouse hold as the top chicken joint was rapidly declining.
But instead of lowering their prices or fighting back, they swam with the tide. One of the most controversial changes from any quick service eatery was KFC’s decision to sell grilled chicken to compete against other places offering much healthier choices. Grilled chicken at a place called Kentucky FRIED Chicken was not only hypocritical, contradictory, and advertisingly (invented a word, yes) messy, but it defeated the main purpose of even going to one of these places: for some calorie heaven. I myself loved KFC before—now…not so much. Did I change in eating lifestyle? Of course not, I drove four hours for a cheeseburger. It’s just that there’s a better world out there. Nonetheless, I had to give their latest food a try.
The boneless filet box by KFC is this new item which features a piece of chicken in a French fry-like container. If you’ve seen the commercial you probably believe the same thing: this looks ridiculous. It looks like a piece of chicken disguising itself as a side item instead of a meal. So why is it being advertised as the “main course” of the meal box? Why is a piece of chicken the next big thing in KFC? It’s like the Big Mac being the next big thing at McDonalds. Being a cheeky critic, I must give this newfangled thing a shot. I went to a KFC drive-thru and ordered the darn thing.
It’s a piece of chicken. Just a piece of chicken. Not larger than the Chicken Sandwich at the other place, and barely larger than your usual chicken strips at your usual restaurant. It barely tops the size of the KFC chicken items. It’s just a piece of chicken. While yes the commercial definitely showed that’s what it definitely looked like, I had no idea that KFC would stoop so low as to advertising a chicken breast on a container as their next new item. Are you serious? It’s just a piece of chicken. This fails in every single possible level imaginable. It fails much more than your awful popcorn chicken (which consist of 10% chicken and 90% calorie) or your chicken bowl crap (which mixes an entire lunch together into ugly-looking packaging).And it costs more than 5 bucks with a small side and your typical drink. Fail.
Fail.
Bottom Line: It’s just a piece of chicken.
Grade: 0/10
P.S. It’s just a piece of chicken.
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